Tracking and reporting
Every email Intellivizz CRM sends is tracked: who opened, who clicked, who unsubscribed, who marked as spam. Reading these reports tells you what's working.
Standard email metrics
| Metric | What it means | Healthy range (varies by industry) |
|---|---|---|
| Delivery rate | % that reached the inbox (vs. bounced) | 98%+ |
| Open rate | % of recipients who opened | 20–30% for engaged audiences |
| Click-through rate (CTR) | % who clicked a link | 2–5% |
| Click-to-open rate (CTOR) | % of openers who clicked | 10–20% |
| Unsubscribe rate | % who unsubscribed from this email | Below 0.5% |
| Spam complaint rate | % who marked as spam | Below 0.1% (must stay below 0.3%) |
| Bounce rate | % that hard-bounced | Below 2% |
NOTE — Open rates are now imprecise (Apple Mail Privacy Protection)
Since Apple Mail Privacy Protection launched, open rates are inflated for Apple Mail users (the system pre-fetches images, registering as opens even if the user never opened the email). Use opens as a directional signal, not gospel. Click-through and reply rates are more reliable engagement indicators.
Where to see reports
Per-campaign: Marketing → Email → Campaigns → click any campaign
Account-level: Marketing → Email → Reports (rolling 30/90/365-day stats)
Per-recipient: open the contact → right pane → Email Activity
Export to CSV for your own analysis
UTM tracking for clicks
Every link in your campaign should have UTM parameters (utm_source=email, utm_medium=newsletter, utm_campaign=spring-promo)
Intellivizz CRM can auto-append UTMs at the campaign level
Without UTMs, traffic from email shows up as "direct" in Google Analytics — you can't measure email's contribution to your funnel
